Icona Pop – “I Love It”
By David Hayter
Located in London
Five months into 2012 and Icona Pop already appeared to be on the verge of being written off. After the great hopes of 2011 had floundered unspectacularly, it appeared that 2012’s great pop hopefuls were destined to splutter in relative anonymity.
Enter Charli XCX. The London starlet has already created a tsunami-sized wall of hype with her breakthrough singles “Stay Away” and “Nuclear Seasons”, and now she’s dispensing summer party anthems like there going out of fashion. “I Love It” is her brainchild, and her London raver aura dominates this sun soaked belter in the making.
Pulsating, willfully stupid, and brimming with a of stream of consciousness vigour, the entire track is brash and booming; culminating in a truly monumental pre-chorus punchline: “Your from the 70s, but I’m a 90s bitch” (seriously who doesn’t want to shout that?).
The message is simple; switch off your brain, shout, and dance your arse off – avoiding any and all extraneous thought. Quite why Charli is giving a way A-grade material I’ll never know? Perhaps she’s attempting to maintain a brooding sonic template for her debut album alla Bruce Springsteen’s Darkness On The Edge Of Town. That would make “I Love It” Icona Pop’s “Because The Night” – either way, these Swedish hopefuls should be eternally grateful.