Keep it in the family!
By Monelle Bryce
Located in London
Our very own lovelies, Cults are on the telly ad for Brothers Cider! Just in time for us all to go outside and enjoy the national plethora of summer fests.
Brothers background: four brothers from Somerset launched their refreshing fruitful bevy at Glastonbury Festival
Brothers MD: Matthew Showering
Ad Conceptualiser: Nick Schanche , Brothers’ creative consultant
Ad agency: Mad Cow Create , part of Mad Cow Films
Ad Director: Nick Vecchi
Ad shot on Location: Black Island Studios, London
Coverage: National TV ad campaign first aired 11th July 2011 until end of August now it’s back again in time for Festivals! A nice annual I think. Good reinforcement of the Brothers brand and the drinks’ festival roots.
Best bits: I love the fruit tree props, explosive fruits that splash about then melt onto the location and screen with lots of speedy-cam shots of bold Brothers Cider branding at the bar and circus entertainers zoning out a fabulous atmospheric festival audience. Special-effects created by a German firm.
Making of:
Backdrop remix courtesy of London based duo The 2 Bears, care of Southern Fried Records
Go Outside now! Go on, enjoy yourself.
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Cults photo credit: Charlotte Zoller
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