Keep it in the family!
By Monelle Bryce
Located in London
Brothers MD: Matthew Showering
Ad Conceptualiser: Nick Schanche , Brothers’ creative consultant
Ad agency: Mad Cow Create , part of Mad Cow Films
Ad Director: Nick Vecchi
Ad shot on Location: Black Island Studios, London
Coverage: National TV ad campaign first aired 11th July 2011 until end of August now it’s back again in time for Festivals! A nice annual I think. Good reinforcement of the Brothers brand and the drinks’ festival roots.
Best bits: I love the fruit tree props, explosive fruits that splash about then melt onto the location and screen with lots of speedy-cam shots of bold Brothers Cider branding at the bar and circus entertainers zoning out a fabulous atmospheric festival audience. Special-effects created by a German firm.
Go Outside now! Go on, enjoy yourself.
Cults photo credit: Charlotte Zoller